IJRSS VOLUME 15

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ISSN 2307-227X

IJRSS VOLUME 15

Title


THE EXPERIMENT OF EXPLORING RELATIONSHIP BETWEEN PERSONALITY TRAITS AND PRODUCT PLACEMENT

Author/s Tsai Lien-Hsiang, Yuan-Cheng Tsai, Chi Yi-Lun
Source International Journal of Research in Social Sciences pg 01 -13 Vol 15. No. 01– 2017
Abstract

Because of open market of media industry, the media industry evolved from oligopoly to perfect competition. Product placement was a marketing activity for product, but also a cost reduction for media. In recent years, product placement was emphasized because the indirect exposure of advertisement for consumer. The purpose of this study was investigation of the effect of consumer behavior and subconscious reaction of viewers. There was no study explored the relationship between personality and product placement.
The objective of this study was to explore directions ….

Keywords Personality, Product Placement, Consumer Behavior, Advertisement
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IJRSS_vol15_p1_may17_Tsai

 

Title


CREATIVE THINKING DEVELOPMENT FOR PRIMARY STUDENTS

Author/s NGUYEN HUU CHAU
Source International Journal of Research in Social Sciences pg 14-19 Vol 15. No. 01– 2017
Abstract

Teaching to develop creative thinking for students is an important task of education and it should be started at the primary level. In many primary schools, however, this task was not paid much attention. This paper describes a practical study in a number of primary schools in Vietnam ….

Keywords High Order Thinking (HOT), Creative Thinking (CT), Primary students(PS) Teaching Creative Thinking (TCT)
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IJRSS_vol15_p2_may17_NGUYEN_CHAU

 

Title


THE PLACE OF COMPUTER BASED TECHNOLOGY IN THE CURRICULUM OF COLLEGES OF EDUCATION IN NIGERIA

Author/s AZIH, NONYE (Ph.D), IGBOKE, S. A (Ph.D)
Source International Journal of Research in Social Sciences pg 20-25 Vol 15. No. 01– 2017
Abstract

This paper is focused on the Business Teacher Education Programme of the Colleges of Education in Nigeria and the need to ensure the production of effective and efficient teachers with Nigerian Certificate in Education (N.C.E.) The human and material resources available in the Colleges of Education, their quantity, quality, maintenance and progressive upgrade were critically examined in the light of the objectives of setting up the colleges. Relevant strategies for enhancing ….

Keywords Computer, technology, resources, teaching and learning
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IJRSS_vol15_p3_may17_AZIH, NONYE

Title


IMPACT OF ELECTRONIC PAYMENT SYSTEM IN ABAKALIKI URBAN OF EBONYI STATE, NIGERIA AND ITS IMPLICATIONS ON THE ACHIEVEMENT OF THE MILLENIUM DEVELOPMENT GOALS

Author/s AZIH, NONYE (Ph.D), IGBOKE, S. A (Ph.D)
Source International Journal of Research in Social Sciences pg 26-32 Vol 15. No. 01– 2017
Abstract This study investigated the contributions of Electronic payment to the achievement of the Millennium Development Goals as well as the challenges to the use of E-payment. All the items in the questionnaire were agreed to be the contributions of e-payment to the achievement of the millennium development goals while three items were accepted as challenges to the use of e-payment in commercial banks ….
Keywords E-payment, millennium, development, and banks.
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IJRSS_vol15_p4_may17_AZIH, NONYE

 

Title


THE SYMBOLIC VIOLENCE OF KOMIN AND AMBER ETHNIC IN PAPUA

 

Author/s SYARIFUDDIN, SARWITITI SARWOPRASODJO, MUSA HUBEIS, NINUK PURNANINGSIH
Source International Journal of Research in Social Sciences pg 33-43 Vol 15. No. 01– 2017
Abstract

Symbolic violence is non-physical violence that runs invisibly and usually perpetrators and victims of violence do not realize it directly. Symbolic violence in the practice of communication is manifested in the form of verbal and non verbal violence. Verbal abuse is usually expressed in coarse and subtle words such as abuse and satire, while non-verbal violence is expressed with body language. The research method is designed in a mixed-method (mix method) scheme that combines qualitative and quantitative methods with sequential exploratory strategies. The study ….

Keywords Symbolic violence, verbal and nonverbal abuse.
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IJRSS_vol15_p5_may17_SYARIFUDDIN_ SARWITITI