IJRSS Volume 4 Issue 10

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ISSN 2307-227X

IJRSS: VOLUME 4 Issue: 10

Title

IPR: A CASE OF ONE SMALL AND MEDIUM ENTERPRISE (SME) IN NORTHERN MALAYSIA

Author/s Herman Shah Anuar*, Kamaruddin Radzuan, Siti Naziha Mohd Sukeri
Source International Journal of Research In Social Sciences pp 01 – 07 Vol 04. No. 10 — 2015
Abstract The purpose of this article was to highlight the importance of implementation of Intellectual Property Rights (IPR) in one of the Small and Medium enterprises (SMEs) in Northern part of Malaysia. The main objective of this article was to examine the extent of implementation of IPR of Al Ridhwee Holdings (M) Sdn. Bhd (AHSB). The second objective was to analyse the “strength, weaknesses, opportunities and threats” of AHSB by implementing IPR. Interview method was used to gather the data to be studied. Key personnel of the company had been chosen to be interviewed. Observations also was done in order to look how the process of implementing the use of IPR in the company to protect their products and services. It was found out that the implementation of IPR in AHSB was in the very early stage. . …..
Keywords Intellectual Property right, Small and Medium enterprise (SME), Northern Malaysia.
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1 SMALL AND MEDIUM ENTERPRISE (SME)

Title


PERSUASION KNOWLEDGE AND AD SKEPTICISM

 

Author/s PINAR AYTEKIN
Source International Journal of Research In Social Sciences pp 08- 14 Vol 04. No. 10– 2015
Abstract Persuasion knowledge refers to consumers’ recognizing and evaluating marketers’ persuasion goals, attempts, and tactics and also the efficiency and appropriateness of these tactics. Consumers decide how to execute coping tactics by using this knowledge. Ad skepticism is also an important skill and a critical approach for consumers to evaluate and cope with an advertisement in the marketplace. …….
Keywords Persuasion Knowledge, Ad Skepticism, Communication
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2 PERSUASION KNOWLEDGE

Title

A CROSS-CULTURAL COMPARISON OF FITNESS CENTER MEMBERS’ MOTIVATION FOR TRAINING IN NORWAY AND INDIA

Author/s ARNE MARTIN JAKOBSEN, ² ANNE-MARIE ELBE
Source International Journal of Research In Social Sciences pp 15- 26 Vol 04. No. 10– 2015
Abstract This study explored motivational and participation similarities and differences between Norwegian (n=196) and Indian (n=192) fitness center members. Motives were assessed via the MPAM-R questionnaire, which measures five different motives: fitness, appearance, competence, social and interest/enjoyment. In addition, participants were asked about the number and duration of their weekly training sessions. The results indicated that males were more active in the fitness centers than females in both Norway and India. Furthermore, the motive competence was more pronounced in males than in females in both countries. ….
Keywords Self-determination theory, physical activity, fitness studio
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3 Self-determination theory

Title

SECURITY CHALLENGES AND THE SURVIVAL OF DEMOCRACY IN NIGERIA

 

Author/s ONODUGO, IFEANYI CHRIS, DR BENJAMIN A. AMUJIRI,
NWUBA, BETHRAM NDIBE
Source International Journal of Research In Social Sciences pp 27- 34 Vol 04. No. 10– 2015
Abstract This paper is an explorative discourse on the security challenges and the survival of democracy in Nigerian state. Nigeria’s democracy is relatively young having taken off on May 29, 1999. Since then, her democratic experience has been undermined by her failure in national security. The paper basically explores the concepts of security and democracy in the context of Nigeria, with a view to establishing the relationship that exists between national security, and democracy in Nigeria. The paper discusses the curses and effects of national insecurity, links them to the survival of democracy which has the potential to deliver to Nigeria’s strong socio-cultural, political and economic development.
. .. . ….
Keywords Insecurity, Security, Democracy, Corruption and Violence
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4 SURVIVAL OF DEMOCRACY

Title


ENTREPRENEURIAL PROACTIVE BEHAVIOUR IN RESPONSE TO TURBULENCE OF THE BUSINESS ENVIRONMENT

Author/s CORINA M. RADULESCU, GRA?IELA BOCA, RITA TOADER, CRISTIAN ANGHEL
Source International Journal of Research In Social Sciences pp 35- 42 Vol 04. No. 10– 2015
Abstract The competitive environment in which businesses operate is the subject of analysis, evaluation and control for the formulation and selection of strategic alternatives in order to obtain sustainable competitive advantages. Behaviors that firms can adopt in relation to the business environment can be reactive and proactive. The reactive behavior is the development, by the firm, of decisions and actions considered a response to the negative effects that come from the turbulence of the business environment. The proactive behavior is a tool which is in the hands of entrepreneurs, and employees alike. The management performances of entrepreneurs can improve the business risk and can increase the degree of proactivity. These elements are presented in this study…….
Keywords model, entrepreneurial proactivity, risk, performance, entrepreneurs, turbulent business environment
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5 ENTREPRENEURIAL PROACTIVE BEHAVIOUR

Title NURSERY AND PRIMARY EDUCATION SOCIO ECONOMIC HEALTH IMPLICATION IN NIGERIA.
Author/s ARCHANA SWATI AND LOUISA AMAECHI
Source International Journal of Research In Social Sciences pp 43- 48 Vol 04. No. 10– 2015
Abstract The research study analyzed the nursery and primary education socio economic health implication in Nigeria. The study observed that a good nursery school must be well furnished and possesses the essential quality of good standard and the socio economic health of the children must be very outstanding. This has to carter for the unique physiological and educational needs of the 3-5 age groups. The design method of curriculum frame work is adopted.
Keywords nursery primary education socio economic health
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6 SOCIO ECONOMIC HEALTH IMPLICATION

Title


TOWARD AN EFFECTIVE STYLISTIC TRANSLATION OF ARABIC POET RY INTO ENGLISH

Author/s   BACEM ESSAM
Source International Journal of Research In Social Sciences pp 49-56 Vol 04. No. 10– 2015
Abstract

The stereotypical conflict between the English and Arabic cultures is reflected and reproduced in translating Arabic literature into English, especially when it involves culturally-oriented texts, such as poetry, Makama and other culturemes. Translating Arabic poetry, which is always addressed in terms of overt translation, is a tremendous challenge. Moreover, the trials of native Arabic translators, on the one hand, in rendering their poetic texts into English are always controversial and distrustful. On the other hand, the randomly selected translations of Arabic poetry are not expressive. …..

Keywords : Translating Arabic poetry, stylistics, Arabic prosody, English poetry, translated poetics
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7 STYLISTIC TRANSLATION

Title DEVELOPING GUILD LINES OF EFFECTIVE EDUCATION LINKAGES BETWEEN INDUSTRY AND ENGINEERING EDUCATION INSTITUTIONS
Author/s ARCHANA SWATI NJOKU
Source International Journal of Research In Social Sciences pp 57- 61 Vol 04. No. 10– 2015
Abstract

The main trust in this study was in the agency for institution industry linkages combination of engineering institutions and industrials of development centre for economic development, teaching scheme, engineering problem solving clinic, institution industrial exchange institution network for quality improvement and functions of combining Engineering education and its organization. .

Keywords Guidelines Development Effective Education Linkage
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8 EFFECTIVE EDUCATION LINKAGES

Title


HYBRID APPROACH INTO THE DESIGN OF A USER MODEL FOR ADAPTIVE RECOMMENDATION SYSTEM IN MOOCS

 

Author/s AHLAM ZEMMOURI , MOHAMED BENSLIMANE, MOHAMED KHALDI
Source International Journal of Research In Social Sciences pp 62- 64 Vol 04. No. 10– 2015
Abstract

Today, many universities offer open and massive courses online through their platforms, in many areas in a thematic form.
The MOOCs (Massive Open Online Course) are courses open to a very large number of students. Course participants are either student or teachers. The MOOCs are used as distance, open, distributed, participatory, permanent education’s support.
.

Keywords MOOC, user model, hybrid Approach, recommendation system, adaptive system.
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9 Massive Open Online Course

Title


FROM GOOD TO GREAT IN FOOTBALL BUSINESS

Author/s ARNE MARTIN JAKOBSEN
Source International Journal of Research In Social Sciences pp 65- 71 Vol 04. No. 10– 2015
Abstract

This article is built on the theory of Jim Collins from his books “Good to Great” (Collins 2001), “Built to Last” (Collins & Porras 1994), How the mighty fall and why some companies never give in” (2009) and Collins and Hansen “Great by choice” (2011). These studies compared successful companies with companies in the same industry with the same opportunities and similar resources, but that hadn’t the same success. The first two aims of their studies were to identify the underlying characteristics and dynamics to highly visionary companies and to effectively communicate these findings to people who want to create and maintain visionary companies. (Collins&Porras 1994).

Keywords : Good to great, Built to last, football business, management, leadership.
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10 management & leadership.

Title IMPACT OF PROJECT BASED LEARNING ON STUDENTS’ INTERCULTURAL COMMUNICATION and ADAPTATION IN HIGHER EDUCATION

 

Author/s NAZENIN RUSO
Source International Journal of Research In Social Sciences pp 72- 83 Vol 04. No. 10– 2015
Abstract

Introduction: In the world of globalization, university is a complex milieu that contains many nationalities, and thus, many

cultures and the need for intercultural communication and cultural awareness for students is greater than ever. Carefully designed project experiences impart important

cultural knowledge to foreign students interacting in a specific culture. ….

Keywords Intercultural Communication, Project based Instruction, Reflection, Curriculum, Differences
.
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11 PROJECT BASED LEARNING