IJRSS VOLUME 3 ISSUE 5

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ISSN 2307-227X

IJRSS VOLUME 3 ISSUE 5

Title

THE IMPACT OF MONETARY AND NON-MONETARY PROMOTIONS ON BRAND EQUITY IN INDUSTRIAL MARKET (CASE STUDY: “IRANPOTK” COMPANY)

Author/s Mohammad Reza Ramezani; Kambiz Heidarzadeh
Source International Journal of Research In Social Sciences pp 1 – 13 Vol 03. No. 5 — 2014
Abstract

The purpose of this study, is investigating monetary and nonmonetary promotions on purchase intention and customers loyalty to brand in industrial markets. In this study, we use “IRANPOTK” Company as a case study. This study is practical research in terms of research goal and is descriptive research in terms of research path. Statistical population contains representatives and retailers who had transactions with “IRANPOTK” Company. According to limited population, …..

Keywords monetary sale promotion, nonmonetary sale promotion, brand awareness, perceived value of brand, brand association, brand loyalty, perceived value of transaction.
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1_brand_equity.pdf

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Title

SENSITIVITY AND ORGANIZATIONAL POLITICS AS ANTECEDENTS OF BURNOUT AMONG FRONTLINE HOTEL WORKER

Author/s Hussein vazife dust, Kamal ebadzadeh
Source International Journal of Research In Social Sciences pp 14- 28 Vol 03. No. 5– 2014
Abstract

This paper examines perceptions of organizational politics as a mediator of the effects of negative sensitivity and positive sensitivity on burnout. In this research the data were collected by questionnaires from full-time frontline workers of three-, four-, and five-star hotels in Tehran city of Iran. ….

Keywords Burnout; Hotel worker’s; Organizational politics;
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2_organizational_politics.pdf

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Title

A MODEL OF DESTINATION BRANDING FOR IRANIAN HISTORICAL CITIES

Author/s Kambiz Heidarzadeh Hanzaee, Hamid Saeedi
Source International Journal of Research In Social Sciences pp 29- 45 Vol 03. No. 5– 2014
Abstract

The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding , destination image, quality and loyalty. The study suggests historical image as a new component of historical destination brand associations. Specifically, the current study examines the relationships among brand associations for historical cities (i.e., historical, common, and unique image components), overall brand image (i.e., overall image of a destination), ….

Keywords historical Destination branding, Destination image, Brand image, Overall brand image, perceived quality and loyalty
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3_brandin.pdf

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Title

TOTAL PRODUCTIVE MAINTENANCE FOR MODELING THE ENABLERS IN THE PERFORMING OF ISM ACCESS

Author/s Masoomeh darabi ;Ghasem Ebrahimpour Baser Nina sharifi
Source International Journal of Research In Social Sciences pp 46- 63 Vol 03. No. 5 — 2014
Abstract

Total Productive maintenance (TPM) is increasingly conceded out by numerous organizations to get better their equipment competence and to attain the competitive benefit in the worldwide market concerning cost and quality. But, creating TPM is not a trouble-free task. There are specific enablers, which assist in the performing TPM. The uppermost need is to analyses the behavior of these enablers for their successful utilization in the performing of TPM. . .. . ….

Keywords TPM, Total productive maintenance, Enablers, Iran
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4_total_productive_maintenance.pdf

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Title

EMPIRICAL STUDY OF DEVELOPMENT FACTORS OF ORGANIZATIONAL CULTURE

Author/s Raisa Akmaeva, Nelly Epifanova
Source International Journal of Research In Social Sciences pp 64- 69 Vol 03. No. 5 — 2014
Abstract

This article is a discussion about national characteristics of organizational culture and its impact on the effectiveness of development strategies. The most effective is the clan culture, which is characterized by: a friendly workplace, leader as a teacher, ….

Keywords Organizational culture, mentality, development strategy, cultural aspects
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5_organizational_cutlure.pdf

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Title

READING TRENDS AND IMPROVING READING SKILLS AMONG STUDENTS IN MALAYSIA

Author/s Inderjit, S.
Source International Journal of Research In Social Sciences pp 70- 81 Vol 03. No. 4 — 2013
Abstract

Reading skills are important throughout our lifespan, particularly as we respond to new demands and changes in jobs and reading for pleasure or recreational has been found to improve reading comprehension, writing style, vocabulary, and grammatical development. Lack of literacy skills including reading causes problems for living, working and survival in general. Malaysian National Literacy Survey reported that Malaysians still read an average of two books a year which is very alarming. .. ….

Keywords Reading, reading skills, reading attitude, peer teaching, information reading
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6_reading_skills.pdf

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Title

DO MARKET INFORMATION PROCEDURES IMPROVE VENTURE PERFORMANCE? A CASE

Author/s Fatemah kahrarian, Fakhraddin maroofi, Farajolalah rahimi
Source International Journal of Research In Social Sciences pp 82- 96 Vol 03. No. 5 — 2014
Abstract

Several investigator assert that capitalist do not require administrator process to gather and use market information; others put forward that the employ of administrator market information process is absolutely associated to firm presentation. In this document, we produce a hypothesis that new business enterprise performance is a mounting work of (1) the firm’s level of customer interaction and (2) the use of official procedure for collecting and utilizing market information. ….

Keywords Innovation, Customer knowledge, Market information
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7_venture_performance.pdf

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Title

DO MARKET INFORMATION PROCEDURES IMPROVE VENTURE PERFORMANCE? A CASE

Author/s Fatemah kahrarian, Fakhraddin maroofi, Farajolalah rahimi
Source International Journal of Research In Social Sciences pp 82- 96 Vol 03. No. 5 — 2014
Abstract

Several investigator assert that capitalist do not require administrator process to gather and use market information; others put forward that the employ of administrator market information process is absolutely associated to firm presentation. In this document, we produce a hypothesis that new business enterprise performance is a mounting work of (1) the firm’s level of customer interaction and (2) the use of official procedure for collecting and utilizing market information. ….

Keywords Innovation, Customer knowledge, Market information
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8_hotel_management.pdf

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Title

EXPLORING THE MODERATING EFFECT OF CONSUMER ANIMOSITY AND ETHNOCENTRISM ON PROCESS OF ACCEPTING FOREIGN PRODUCTS AMONG ISLAMIC COUNTRIES

Author/s Amir Abass Kaeeni; Kambiz Heidarzadeh
Source International Journal of Research In Social Sciences pp 112- 131 Vol 03. No. 5 — 2014
Abstract

This study aims to explore the effective factors in accepting foreign products in two Islamic countries, using ethnocentrism and animosity as the moderating variables. This study uses survey approach with descriptive methods. The survey conducted via an online website and interview. In Iran, 548 and in Turkey 225 respondents were selected who were all over-18.To analyze data, structural equation models including confirmatory factor analysis and path analysis were used, interpreted by AMOS software. ….

Keywords country-of-origin image, ethnocentrism, consumers’ animosity
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9_consumer_behavior.pdf

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