IJRSS VOLUME 3 ISSUE 6

CREATING CUSTOMER LOYALTY IN BUSINESS-TO-BUSINESS MARKETS

The purpose of this research is to suggest and empirically test a customer loyalty model in a business-to-business (B2B) market. This research investigates the development and role of dependence and trust in relationship management from the customer’s view and their impact on loyalty. Regarding social exchange theory, we argue that relationship maintenance should not only include economic restriction- regarding relationships, which are extracted from dependence, but also loyalty ‎- regarding relationships, which are extracted from trust. As such, this research suggests that dependence and trust are mediators by which to …..

CRISIS DILEMMA AND IMPACT OF THE PUBLIC TO OVERCOME IT

The author’s starting point is that the crisis is an inevitable part of the development of any organization, and that the crisis is caused by interior or exterior factors. Although the organization does not have significant impact on all causes it must be ready and in these situations must adequately responds. The crisis should not be seen as a one-sided phenomenon, the crisis can be seen as a phenomenon that can have contradictory effects. It could be a danger, but also an opportunity, so the management has a dilemma which path to take. ….

SCHOOL VIOLENCE: EXAMINING THE EFFECTS OF SOCIO-ENVIRONMENTAL FACTORS AND SCHOOL SECURITY MEASURES ON VIOLENT AND NON- VIOLENT CRIMES IN PUBLIC SCHOOLS

This study examines factors that affect school violence. Specifically, this study examines the effects of socio-environmental factors, school security measures, and racial composition of student population on violent and non-violent crimes in schools. The analyses are based on a national sample of 2,724 public schools from cities and rural areas in the United States. The results that emerge from the analyses show that larger schools experience more cases of vandalism, cases involving possession of or use of alcohol, cases involving distribution of illegal drugs, and theft/larceny. ….

AN ISM ACCESS FOR MODELLING THE ENABLERS IN THE PERFORMING OF TOTAL PRODUCTIVE MAINTENANCE (TPM)

Total Productive maintenance (TPM) is increasingly carried out by many organizations to improve their equipment efficiency and to achieve the competitive advantage in the global market regarding cost and quality. But, performing TPM is not an easy task. There are certain enablers, which help in the performing TPM. The highest need is to analyses the behavior of these enablers for their effective utilization in the performing of TPM. The purpose of this research is to understand the mutual interaction of these enablers and recognize the ‘driving enablers’ . .. . ….

AN EMPIRICAL INVESTIGATION OF THE ASSOCIATION BETWEEN REPETITIVE MESSAGE EFFECT AND SOCIAL MARKETING COMMUNICATION EFFECTIVENESS IN TAIWAN

This study pays attention to the effects of repetition message on Planned Behavior Theory. An experiment was conducted in which communication effect was examined for a message repetition at three levels of message exposure. The obtained data demonstrated the results of this conceptual perspective in examining repetitive communicating of message effectiveness in recycling issue of social marketing.

GRADUAL GROWTH OF FIRM EXPORT MARKET BEHAVIOR

According to the survey of data collection from Iran exporters, using structural equation modeling technique, a proposed firm’s export market behavior model was empirically tested. A previous factors (i.e., organizational structure, export systems, export coordination, top management factors, and export dependence) and simplifying factors (i.e., environmental turbulence, export experience) were examined in the context of Iran, which extends the export market literature from mainly Western business setting to non-Western business environment. .